Home Textiles Grasp The "Pmission" Of Marketing Ideas Bring New Life

Less than P, nowadays, compared with the products such as tobacco and wine, digital products, home textile products are much longer in the gift industry. However, with the sustained and rapid growth of the domestic economy and the improvement of people's living standard, home textile products tend to be gift oriented, and become a hot new pet rapidly.

In just a few years, the sales volume of home textile gifts has increased to 20%-0% of the gift company's sales.

Such a large market has created unlimited business opportunities for the gift development of home textile products.

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< p > < strong > home textile gifts full bloom > /strong > /p >

< p > from joining the major group buying websites, to attending various kinds of gifts and creative design exhibitions, and to binding gifts from members of other industries, home textiles grasp the marketing idea of "passing", and carry out the road of gift giving to the end.

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< p > with the rise of group buying network, its development speed is at a tremendous pace.

Besides buying and drinking, all kinds of consumer goods and household products have also made new breakthroughs with the wave of group buying.

Home textile products helped greatly stimulate the group buying website and usher in a new turning point in the home textile industry.

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< p > whether it is Beijing, Shanghai or Shenzhen gift show, more and more home textile enterprises have broken through the traditional home textile exhibition thinking, and have established a cooperation mode with the gift exhibition.

The advantages of home textile products such as convenient after-sales service and convenient delivery are undoubtedly the dazzling stars in household products, next only to small household appliances. Therefore, home textile products are like fish in water in the gift market.

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< p > joint exchange activities such as telecommunications, banking and other industries, so that domestic textile products penetrate into members' gifts and corporate welfare.

Towels, kit, pillow...

Convenient and practical competition for home textile gift market has been four times.

The development of the market is mild, but its development is less than /p.

Although P has been developing rapidly for only one or two years, the home textile industry has shown a slight weakness in the gift market.

Under the trend of "new" and "special" in the gift market, it is particularly important for the home textile industry to foster strengths and circumvent weaknesses.

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< p > according to statistics, the sales volume of home textile products on the group buying website is gradually decreasing, which is not related to the growing depression of group buying websites, but the growth rate of the home textile market is slowing down and the rigid demand of consumers is not high.

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< p > exhibition is an important wind vane for the development of the industry. At the major gift exhibitions, the "hot vigor" of home textile products seems to have passed.

"After all, enterprises can not give employees the same benefits for many years, so no one can be the" victorious general "in the gift market.

Introduction to the sales director of a home textile brand.

Home textiles, after all, have not really become a member of China's fashion industry. The cycle of consumption is too long and the demand for gifts is large.

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< p > < strong > pformation brings new life < /strong > /p >

< p > courtesy and communication is an indispensable form of social interaction for people to integrate into society.

Home textiles products have become the darling of the gift market because of their health and benefits.

How can the home textile brand better integrate into the gift market? < /p >

< p > practice needs from inside to outside, the first hurdle inside is grasping product function.

Nowadays, more and more gift companies play the slogan of "healthy home textile gifts", emphasizing the concept of product health.

Healthy home textile gifts are undoubtedly the biggest winners in the gift market.

Once the general trend of gift demand is formed, the concept of "choosing healthy home textile gifts and enjoying a new realm of healthy life" will deeply affect the mainstream of the following market.

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< p > secondly, binding with building materials, home furnishing, wedding and other industries is a breakthrough for home textile products.

In the market, more and more home enterprises have launched home textile products, bringing consumers a refreshing experience.

Buying furniture to deliver bedding, combining with wedding photography, diamond ring, gold ornaments and other industries is also an important opportunity for home textile products.

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"P" again, home textile products can explore the difference between the channels of household appliances and development.

More and more supermarkets and chain stores have presented home textile products on the list of points for gift exchange.

Organic combination with automobile, finance and other industries will also expand the home textile gift market.

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