Kering Group Buys Two Big Luxury Giants

< p > media has reported that the third largest luxury group in the world, France Open Cloud group, has acquired the Pomellato of Italy's high-end jewellery brand, and plans to develop this niche brand into a global brand to expand the existence of jewelry market industry.

Kai Yun group (formerly PPR), which owns French brand Boucheron, successfully acquired the controlling stake of China's jewellery brand Qeelin last year, and indicated that it might conduct more M & A activities in the field of brand jewelry.

Kai Yun group owns Gucci, YvesSaintLaurent and StellaMcCartney fashion brands.

The company changed its name to Kering in June this year, which will mark its pformation from a retailer to a sports and luxury group.

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< p > jewelry industry is now being dominated by big brands such as Cartire (Cartier), Tiffany and Bvlgari. This compels medium sized companies such as Bowman Lando to seek large development groups and seek financing for expensive advertising.

Analysts expect that in the next few years, the annual sales volume of brand jewellery in the luxury goods industry is expected to grow by 5% to 10%, as more and more consumers buy jewelry products as fashion items.

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At the same time, Italy's landmark luxury jewelry brand Bvlgari has reached an agreement with the French fashion giant LVMH group, and LVMH has become a shareholder in the Bvlgari group by changing its shares. It will gain 50.45% of the controlling stake in the company. Meanwhile, the Bvlgari family will also become the second largest shareholder of LVMH in the future, and will be the seat of the board of directors of the group.

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In P, 2013, Kering estimated the value of the purchase of Italy in the 360 million dollars. It bought the jewelry of Chinese art jeweler Qeelin in December last year and snapped up other jewelry brands.

In March, Clessidra bought Buccellati80% stake for about $103 million, while Gemfields bought Faberg equity in November last year.

1 analysts predict that luxury goods groups will continue to hoard cash.

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< p > luxury goods industry has experienced two major economic recession in the past ten years. After 2008-2009 years of financial crisis and sharp decline, the terrorist attacks in New York in 2001 were further catalyzed by the outbreak of SARS.

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P experts agree that European consortium may be the main role of buyers.

In addition to acquiring brands, they are likely to become suppliers who continue to snap up and make plans to invest in real estate.

Observers agree that this is conducive to the development of luxury goods with positive short-term prospects. Compared with the economic boom period in 2011 and 2012, it now highlights a more exciting M & a scene.

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