Fick'S "Fairy Tale Shoes" Products And Creative Crossover Marketing

　　一双小童鞋上面印绘着小朋友自己创造的图画，这就是菲克首倡的“童话鞋”！昨日，记者从泉州菲克体育用品有限公司获悉，该公司旗下品牌菲克kids正式成为中国最大的公益儿童网站“小书房”上海童子军合作伙伴，双方还将联合开展一系列亲子活动以及采风作文活动。据悉，首届原创图画书活动大赛将于近期举办。

It is noteworthy that Fick kids has reached a preliminary agreement with the small study, and the two sides will also jointly create "fairy shoes customized service". It is reported that this is the first time to run the "fairy shoes customized marketing" system in the children's products industry. This is not only an attempt to cross the marketing of Fick products and culture and creativity, but also a new way for Fick's product development and brand promotion.

 　　   携手儿童公益网站

Speaking of cooperation with the small study, Chen Huaiyu, the brand manager of Fick sporting goods Co., has used four words to express: "hit it off"!

According to the introduction, the small study is the highest public interest website for children. It has millions of registered public library volunteers, and has set up sites in 23 cities such as Beijing, Xi'an and Changsha. It has gradually formed a public welfare team, contributing to the dissemination and creation of children's literature under the Internet.

The emergence of small study is deeply concerned and participated by children and parents.

Through in-depth understanding, Chen Huaiyu believes that from the perspective of "reading childhood, harvesting dreams", this is also consistent with Fick's brand operation concept for many years.

Chen Jincheng, general manager of Fick sporting goods Co., Ltd. explains that the public children's network and Fick's brand communication characteristics are the same. "Focusing on children's health and self-confidence growth, colorful childhood dreams" is the core connotation of the brand promotion of enterprise operation.

According to the agreement, the two sides will jointly organised "book tour" national school children's book review contest, "environmental protection, childlike innocence and natural" picture collection and other activities in more than 20 cities throughout the country.

It is reported that the first leg of the joint event, "step by step wind" Shanghai film art studio tour, will be launched in June 6th. At that time, kids will join hands with the Shanghai boy scouts in the small study room and provide valuable equipment for its collection.

   　　 “童话鞋”产品与创意跨界营销

The so-called joint cross-border marketing, that is, the two sides in the customer resources for a beneficial exchange attempt to harvest a big difference.

In the preliminary agreement between Fick kids and the small study, one agreement is particularly interesting: the two sides will jointly create "fairy shoes customized service".

It is reported that this is the first time in the children's products industry to run "fairy shoes customized marketing" system.

This joint small study organizes the National Children's fairy tales picture book competition, and explores a number of good fairy tales and integrates contemporary children's most concerned cultural and creative elements.

The small study provides fairy shoes design manuscripts and orders to Fick, which is produced by Fick company, and the two sides jointly promote fairy tale shoes market sales.

"We integrate the picture and other cultural elements in the product, and promote it on the market, in order to improve the child's recognition of the brand and deliver the dream appeal."

This will be a practical process of Fick kids brand soft implantation, and an attempt to cross product marketing with culture and creativity.

It is understood that at present, children's shoes industry is homogenized in packaging and content. Many product packaging designs still stay on the positive LOGO, an auxiliary icon and a product name.

Cross border marketing may be a good choice to stand out.

Chen Shuqing, Executive Deputy Secretary General of Fujian children's shoes Association, said that in the children's shoes industry, cultural and creative cross boundary alliance is a very effective choice. It is manifested by activating the products through cultural borrowing and grafting, or refining a new marketing mode, so as to enhance the brand value of the products.