Hongkong Shoe Enterprises Expand Domestic Sales And Taobao Shop

Wang Hong Hong, who is responsible for the production of home slippers, Hongkong bejia shoe factory, told reporters yesterday that "the admission fee of 6000 yuan a year is far less than an advertising cost, which depends to a certain extent on the promotion of government resources and the cost and time saved than our own expansion of domestic sales channels. We are optimistic about the prospect of setting up shop in Taobao."

The Hongkong design corridor, founded by the Hongkong Trade Development Council, has just launched online shops with mainland shopping website Taobao, providing all-weather and long-term opening up Hongkong brand sales platform.

"Hongkong Design Gallery" online shop carefully selected 100% of the Hongkong design boutique, including fashion apparel, jewelry watches, home appliances, gift stationery and Hongkong Designer Series.

The first batch of on-line merchants including Zhou Shengsheng, CosiModa and so on are more than 20, and the Beth family is also one of the first businesses.

Like so many Hongkong enterprises, beehouse originally exported to the 100% generation in Dongguan and other places, and as the cost advantage is increasingly lost and the financial crisis hits, it has begun to strengthen the design and expand the domestic market. In recent years, the company has designed the traditional Chinese cultural elements such as Peking Opera mask into household shoes, which is one of the representative works of the Hongkong design corridor.

"The process of expanding channels is rather difficult. Due to the lack of brand awareness and high entry fees, it is difficult for us to enter the department stores, and we can only open our own stores or find agents.

Despite all efforts, domestic sales have accounted for only about 20% of our total sales in recent years.

Wang continuous red told reporters that the company also has a dedicated sales website, but due to limited promotion, online consumers are not many, and this Hongkong brand collective attack, and is relying on Taobao huge consumer group, hope that this new channel can accelerate the expansion of the domestic market.

"We are participating in the exhibition in World Expo. We will not participate in the Taobao shop temporarily because of insufficient manpower, but we will consider it later."

Lin Lang, director of business promotion at the world of Hongkong, Ltd., yesterday, said that the company had been in the market for more than 10 years and suffered losses repeatedly.

But the company always takes an optimistic view of the domestic market. A pair of children's shoes exported to Europe and the United States only sell 8~9 dollars, and will encounter trade friction, while domestic prices can reach 200 yuan to 300 yuan. Now the profit of domestic orders has been significantly higher than export orders. From the activities organized by Hongkong TDC last year, we can see that Hongkong's products have a huge market in the mainland.

Zhou Qiliang, assistant president of Hongkong TDC, told reporters that compared with the mainland products, the competitive advantage of many Hongkong products is creativity and fashion.

At present, more than 170 thousand people are engaged in creative industries in Hongkong, and the economic value created annually exceeds HK $53 billion.