Sports Brand PUMA Signed Barcelona Star Suarez'S Football Endorsement Lineup

11 years after wearing Adidas boots, Suarez changed his gun in the new season.

In August 16th,

Announced the signing of Barcelona star Suarez, according to Soccerex and many other media reports, the two sides signed a sponsorship contract amounting to 1 million pounds per year.

In the new season, Su Shen, 31, will play in the new Future boots of PUMA.

Announcing new cooperation, PUMA released a short video of cowboy style in the western United States to welcome Suarez.

In the video, through the cartoon image, Su Shen appeared together with gilu, Glenn Seidman, Balotelli, Lukaku and other stars.

This means that the PUMA Football Forum will be added.

In this regard, Suarez posted the video on Twitter: "forget the past, I am very excited to announce the PUMA football family."

Su Shen will become the only PUMA player in Barcelona club, and his Uruguay national team is also from this family.

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In addition, the remaining contract details between Su Shen and PUMA were not disclosed.

Before 2007, Suarez's sponsors of shoes were Nike.

Since then, from Ajax to the current 11 seasons, the Uruguay striker has always been wearing Adidas shoes.

It is reported that the negotiations between the two sides have not been smooth, and once the stalemate was deadlocked, the news of Su Shen's pfer to PUMA came out.

Until the beginning of August, Suarez, who ended the world cup holiday, reappeared in Barcelona's training ground. He wore a pair of black football shoes with no brand name, and the rumors of changing brands became more and more intense.

From the exterior design and shoelace system, this pair of black sneakers should be Adidas X17+ football shoes. Suarez appeared in the 2018 World Cup.

In the absence of brand identity, speculation is that he is in contact with other sports shoe brands.

Today, rumours are finally sitting at a price of 1 million a year, and the Barcelona star is leaving the Adidas lineup to "pfer" to the new sponsor PUMA.

At the beginning of August, Su Shen was still wearing Adidas boots in the Spanish Super Cup, and the new contract will take effect after the start of the Spanish league season.

Born in the European market with strong football gene, PUMA is in the market.

The field has been outstanding for a long time, and has sponsored many European clubs. Football accounts for a large proportion of its sales.

Today, the newly signed Suarez is considered to be one of the top players of PUMA and will enhance the influence of football veteran in football sponsorship.

Obviously, continuous good performance helps PUMA invest more resources in the field of marketing.

Next fiscal year 2017

Germany's brand remained strong after its revenue surpassed Under Armour and ranked among the top three in the world.

The latest two quarter 2018 results show that sales grew by 15% to 1 billion 49 million euros, and all regions and product sectors achieved double-digit growth, gross margin rose to 48.6%, net profit rose 42% to 31 million 100 thousand euros.

Coupled with the first quarter, in the first half of 2018,

Sales rose 18% to 2 billion 180 million euros, and net profit increased 37.7% to 98 million 500 thousand euros.