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Domestic Textile Business Stabilizes Large Household, Slightly Expected Volume.

2018/1/9 9:51:00 283

Fu AnnaHai Lan'S HomeBrand

The big household is moving steadily, and we look forward to the next year.

Fu Anna is the key strategic project of fuanna. It provides one-stop service to consumers in the whole house, and the first flagship store opened trial operation in July 2016.

This year, the furniture production workshop of Changshu Industrial Park was formally put into operation, and imported equipment was escorted for product quality.

2017 in the second half of the year,

Fuanna

We will continue to push ahead with the strategy of large household. We will add 20 new home of Xi'an, Wuhan, Zhengzhou, Shenzhen, Guangzhou and other provincial capital cities, and expect that the large household business in 2018 is expected to increase with the growth of terminal channels.

  

Hai Lan's home

It is the domestic leader of the men's wear at a fair price. Currently, it has a cheap men's suit, "Hai Lan's home", a cheap women's dress "love rabbit", a store brand "Hai Jia" and a professional clothing custom brand "San Keno".

At the same time, the company also began its multi brand layout.

Since 2017, the company has actively promoted the expansion of multi brand and multi purpose fashion ecosystem.

Hai Lan's home launched HLA Jeans, positioning young, fashion, adding brand vitality.

Since then, the company has become a fast fashion UR, and continues to deepen its youth.

And collaborate with UR in fashion business mode.

In addition, the acquisition of 44% stake in Ying Shi baby, at the same time, to seize the growth peak of maternal and child growth, and to complement the pattern of multi brand and multi category, so as to perfect Hai Lan's home fashion ecosystem.

  

Cross border export

B2C business leader, self run + third parties each has a long history.

Founded in 2007, it has cross-border export and import two-way business. Among its export businesses, there are self built platforms (Zaful, Rosegal, Dresslily and consumer electronics station gearbest) and third party platforms (Amazon, eBay, etc.). The profit pattern comes from earning commodity price differentials.

As of 2017/06/30, the total number of registered users of the company's platform is more than 81 million 420 thousand, with more than 16 million 800 thousand active users per month and more than 391 thousand online SKU. The huge user base and the abundance of commodities provide solid impetus for the growth of Tesco's export business.


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