CHIC Look At The Trend And Competitive Characteristics Of China'S Clothing Market

In the past 23 years, CHIC has been trying to change and continue to exist autonomously, so far it has shown that its existence is normal and reasonable. Leaving the capital and entering the sea, many affairs have made curators remain in a habitual environment, groping for effects and making great efforts to retain experience. There are still a lot of problems in the process of the exhibition. As industry people, the problem of life is out of order and confusion is always a small fire. The highlights of the exhibition and the market trend and competitive characteristics of the Chinese clothing market, which represent and show, are important events related to the related thoughts. Doubts and worries, observation and absorption are all necessary for growth, and those are in line with the times. New business The avant-garde breath required has made us see that all the new things here are not just inserted and sticky in CHIC, but bulldozers will push ahead in the Chinese clothing market.

We know that Martha department stores mainly sell large sizes of clothing, underwear, English food and snacks, which are most popular among Hongkong and domestic tourists. The purpose is to provide quality goods at reasonable prices, and 80% of the products sold by Marsha are belonged to their own brand, "St. Michaels". In addition, we also know that MUJI products are mainly clothing and daily necessities. The products focus on simplicity, simplicity, environmental protection and people-oriented. Marketing is a five sense marketing. One of the biggest features is minimalism. Because it has the characteristics of providing consumers with a sense of comfort, a sense of popularity and reasonable prices, it is the first place in the annual survey of brand preference in Japan.

It can also be regarded as the most stylized fast fashion lifestyle department store fashion brand in this year's CHIC exhibition. It forms an axis with specific ethnic group's lifestyle and life style and aesthetic interest, and sets up its own consumer goods and fast fashion clothes. The combination of independent research and development and super buying hand forms a comprehensive target consumer lifestyle, which forms a characteristic comprehensive boutique. The shop outlets can be assembled and disassembled, but it can be large enough to live in department stores, small can form fast fashion brand stores, low and medium price, take the lead in fast selling fashion area as the goal, and try to satisfy diversified and one-stop consumption needs with more convenient and comprehensive services, which is one of the important market trends in the future clothing business. Now, new brand names have been born in China. We have observed that brand TOPFEELING is an organic combination, at least from the perspective of display styles.

　　 CHIC The initial function is mainly in the form of joining merchants. Now, the brand has basically completed the layout of the channel relying on this form or brand, and the investment mode has come to this point. integration In the era, suppliers began to emerge. They need to find the brand and locate their customers in the form and identity of their location. They also need to find better brand customers and resources. They know that brands and designers and buyers do not come to be exhibitors, but they will still come to be professional spectators. They will come to CHIC to find resources and find supply chains. Therefore, the brand CHIC's function mode has changed, from the earliest investment to the supply chain, which shows that the chain competition is more intense and heading for the front desk.

This exhibition, feather ODM supplier feidaidaxun, has been committed to providing ODM for all brands. Taking part in the CHIC exhibition is not only showing its own brand advantage of R & D, but also strengthening its ties with the major brands. Previously excellent suppliers have been working hard behind closed doors, but now suppliers say they are expecting and afraid of being hurt by brand customers. They are clear-cut to say that we specialize in placard, and we focus on ODM.

Garment suppliers, as the front-end of China's apparel industry chain, have been washed down for more than a decade or two. Some of them have been washed down. Some of them have changed with the market. Their ability to survive in the market has become stronger and stronger. Their market awareness is not only confined to simple product production and style, but also to the keen degree of business, including the understanding of brand life and the familiarity of the industrial chain. They can be multi product level, multi product category to the front desk of CHIC, and have strong branding and market influence with strong R & D capability and production capacity. In the new process of marketization, they no longer simply passively serve as suppliers of brand choices. They are also choosing more high-quality customers, quietly changing the functional structure of CHIC, forming the allocation of high-quality resources in the future market chain competition. Has become the protagonist of CHIC today.