Royal Fur 8Th Anniversary Celebration Grand Opening Three New Store Expansion

< p >, from now on, Royal fur 8th anniversary celebration grand opening, the company responsible person Zhan Haiming said that in the past eight years, the Royal fur has successfully laid out five major business circles, and has also begun the strategic step of expanding the market of the county and county chain.

At the same time, we will further expand our business and create a better and better market environment.

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< p > < strong > added three shops layout < a href= "//www.sjfzxm.com/news/index_c.asp" > chain expansion < /a > Road < /strong > /p >

Less than 8 years ago, when people bought fur and went shopping in the department store and Chaotianmen, Royal fur came to Monument for Liberation, Jiangbei and Shapingba in the three major business areas, focusing on mink and fur.

At the same time, by relying on the advantages of design, development, production and sales, it enriches the category and expands its business scope to mink, fur clothing, fur, Nei conquer and cashmere coat.

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< p > "in fact, improving the category is the first stage of development. Building chain stores is our direction."

Zhan general said that with the increase of the consumption level of the public, a href= "//www.sjfzxm.com/news/index_c.asp" > Royal fur "/a" decisively seized the opportunity, expanded the scale and stepped out of the pace of chain expansion.

In the short period of five years, its stores have sprung up in department stores in major business circles.

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< p > in recent years, with the opening of baemahui, mink Yue Hui, Theo Haining fur city and many other shopping malls, "a href=" //www.sjfzxm.com/news/index_c.asp > fur market < /a > this piece of cake has also been constantly distributed.

To this end, the Royal fur market once again took the lead in the market strategy. Five years ago, it began the layout of the district and county market, and has successfully expanded nearly 10 chain stores such as Yongchuan, Kaixian, Fengjie and Yunyang.

Among them, only three new cities were added this year, namely Monument for Liberation Wangfujing, Jiangbei Maoming industry and Wanzhou Wanda Plaza.

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< p > < strong > discount square makes fur price more intimate than /strong > /p >

< p > but chain expansion is not the ultimate goal for royalty fur which is always ahead of market strategy.

In the future, she will also enter the network of e-commerce, online and offline integration, so that entities and networks complement each other.

By then, the sales function of the physical store may be weakened, and the function of the "model room" will be enhanced, so that network sales will become the home of the battle.

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< p > besides, the Royal fur discount Plaza opened on the eighth floor of Maoming estate this year is another innovation of its market strategy.

It is understood that at present, Guanyin Bridge and nearby have gathered Royal fur, 100 mink Hui and Golden Eagle Haining leather city. In such a close fight, why should the Royal fur shop open two shops in the same business district? Zhan said: "the new Maoye discount Plaza is a new highlight of the Royal fur management strategy. Firepower is mainly concentrated in two aspects, one is the category is more complete, and the two is the discount is lower.

It can be said that the Royal Piazza discount Plaza must do away with the price fortress so that every consumer can easily own fur.

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