Swiss Outdoor Brand ODLO Opens In Shanghai, China'S First Store.

Less than P, after two months of intense planning, Swiss outdoor brand ODLO recently opened its first store in mainland China on the first floor of Shanghai port Hui square.

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< p > the business area of the shop is about 30 square meters. The whole shop is designed and decorated in accordance with the brand new image of ODLO in Europe. The shop has blue and white color, white wall, cash register, display table, silver rack, blue label, black mannequin, and log flooring. The whole shop embodies a succinct and exquisite Swiss style, bringing a totally different feeling from other outdoor brands.

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< p > the wall on the left hand side of the shop displays the three major functional sports underwear series ODLO sells well in the European market. The Evolution series elastic stretch body is suitable for young consumers who love sports. Cubic is able to absorb and volatilize the sweat quickly with its ultra light three-dimensional fabric. It often keeps the body dry and comfortable, and sports and leisure wear is two suitable; the warm products of Original make the functional fabric of all polyester made of cotton handle, and the soft and delicate fleece fabric provides unparalleled comfort at the same time.

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< p > in the corner is the cashier's desk. If you get closer, you can see a group of photo walls which simply describe the past history of ODLO. It shows that this is a country originated from Europe and ice and snow, and is committed to providing outdoor sports enthusiasts with high-quality a target= "_blank" href= "http:// www.sjfzxm.com/" > clothing "/a" products brand.

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< p > besides functional sports underwear, a series of suits and outfits for outdoor sports are also displayed in the shop, which provides "inside to outside" comprehensive protection for outdoor sports! < /p >

< p > ODLO (outero), a Swiss outdoor brand with a history of over 60 years. Its functional sports underwear series is Europe's leading sales volume. It has been dubbed as "European functional underwear king" in Hongkong and Taiwan.

In 2013, ODLO officially arrived in the Chinese mainland market, adhering to the concept of product development which is different from other outdoor brands. ODLO hopes to bring "outdoor from inside" to the outdoor sports enthusiasts in China, a more comprehensive outdoor experience.

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