Review: 2009 The Tenth China (Qingdao) International Leather, Shoe Machine, Shoe Materials Exhibition

1. Highlights of the exhibition

Industry giants gathered in Qingdao, and professional audiences came to a great deal.

The 2009 largest leather shoe machine shoe exhibition in North China concluded successfully.

From June 28th to 30th, the 2009 Tenth China (Qingdao) International

Famous brands gather together and compete on the same stage.

Inject new products and technologies into Shandong Market

Leather,

Under the circumstances of crisis and opportunity coexistence, enterprises first choose to develop with the help of exhibitions.

As an barometer of the economic development of the industry, the exhibition platform can intuitively reflect the market trends and changes.

Since the US financial crisis has led to the global economic downturn, domestic trade in various sectors has been affected and not active in the early stage of trade exchanges.

In 2009, various government strong and favorable policies were launched, prompting the economic situation to improve once again, and the huge domestic demand market has become the goal of local enterprises and even foreign enterprises.

In all aspects of the joint efforts to promote the exhibition held a good bedding, at the same time, through the convening of the hot exhibition, we are more intuitive to find that the vitality of the industry has been restored, the prospects for development are considerable.

A large number of exhibitors have shown great vitality and actively develop and innovate with the help of strategic investment awareness and the exhibition exchange platform of this exhibition.

The number of luxury exhibition booths has increased substantially over the past year, making it one of the biggest features of the exhibition.

At the exhibition site, whether from the north, the South or abroad, all brand enterprises have done enough work in the field of image packaging. They have brought brand-new equipment and products, dressed in battle array, and expanded the opportunities for more and wider opportunities under the current economic situation. Some small and medium-sized enterprises have also shown no signs of weakness.

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Hot market demand has led to multi-party orders and high volume turnover. Professional businessmen are interested in Qingdao shoe machine exhibition.

The exhibition's hot visiting scene is amazing to the industry. The exhibitors never thought that the media would be amazed and the leading guests were full of praise. This is the real exhibition of the 2009 Tenth China (Qingdao) International leather, shoe machine and shoe materials exhibition.

Leading group enterprises such as double star group, Qingdao Hengda, golden monkey group and so on, all sent the purchasing manager and a large number of relevant responsible personnel to the exhibition to visit and purchase.

These well-known brand clothing manufacturing enterprises gathered at the exhibition site to truly show the international exhibition ability and level of the exhibition facing the high-end and the world.

According to statistics, a direct turnover of three days has reached 78 million yuan, and many enterprises have been ordered to place large equipment on display and hung up the "sold" signs, as well as a large number of large orders.

According to incomplete statistics, the fair turnover of the exhibitors will reach over 160 million yuan only during the exhibition period.

In the exhibition hall of Qingdao International Convention and Exhibition Center, people are crowded, but in the huge outdoor parking lots, there are a lot of spectators, such as Lu A, Lu B, Lu C, Lu E, Lu G, Lu J, Lu K, Lu L, Lu H, Lu Q, Jing, Jing, Jing Hu, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Tianjin, Henan, Henan, Hebei, Henan, Hebei, Hebei, Hebei, Hebei, Jiangsu, Jiangsu, Jiangsu, Zhejiang, Zhejiang, Zhejiang, and Zhejiang.

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The association leads Qi Zan exhibition and closely exchanges with exhibitors.

Xu Guangning, Secretary General of Shandong textile and Garment Association, Yu Yongchang, chairman of Shandong Leather Industry Association, Deputy Secretary General of Qingdao Leather Industry Association, Zheng Mingmei, Secretary General of Qingdao Leather Industry Association, Secretary of the Yantai garment industry association, Secretary of the Haiyang municipal Private Economic Development Bureau, Wang Zisong chief of knitted sweater Association, Wang Chenglin director of Gaomi City small and Medium Enterprises Bureau, Huang Zuping chairman of Gaomi City Footwear Association, vice chairman Wang Hongyi, vice chairman, and other leaders and guests from government departments, trade associations and professional organizations, visited and exhibited close exchanges with exhibitors respectively. They highly recognized the scale and effect of exhibition, and put forward many constructive guidance suggestions at the scene.

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Innovative development and brand service

Service innovation has always been an important work for the organizing committee to actively develop and practice. The exhibition actively provides more convenient and characteristic services for exhibitors and visitors, and provides effective guarantee for brand promotion.

In addition to vigorously launching famous brands at home and abroad, increasing the proportion of exhibitors abroad, inviting distributors at home and abroad, and providing comprehensive and thoughtful services, the exhibition will also provide more extensive services, so as to gradually upgrade the exhibition brand service ideas and practical service measures, so as to make it play an active role as an industry trade platform.

The staff of the organizing committee set up a perfect platform for customers with high standards, professionalism and international service concept, so that customers can really feel comfortable and convenient.

Promoting win-win situation between exhibitors and demand providers. In 2009, key customer service work was displayed and innovating:

First, the total amount of direct advertising is up to five hundred thousand yuan, including newspaper advertising, magazine advertising, outdoor advertising, website promotion, mass text messaging, fax, mail, post voucher and other ways and various forms of professional promotion; {page_break}

Secondly, the professional customer service team will focus on launching a professional buyer invitation plan from top to bottom. It will carefully screen the tens of thousands of buyers database and develop the buyers and buyers in the upstream and downstream industries according to the types of exhibitors and exhibits.

Third, the establishment of 400 national free hotline 4006789789 to 2305, anxious customers anxious, customers need, to provide customers with the most thoughtful service;

Fourthly, important service items such as vouchers and free housing cards have been launched for exhibitors and important purchasers.

Fifthly, taking into account the various needs of exhibitors and spectators, the organizing committee has set up a number of service points such as luxurious trade negotiation area, coffee leisure area, network electric post area, customer rest area, conference dining area, exhibition reception desk, VIP reception desk, sponsor office and so on.

Exhibitors have booked the next booth at the scene.

According to the staff of the exhibition service office, during the exhibition, customers kept finding the Service Committee of the Organizing Committee and asked for the exhibition booth of the 2010 exhibition. They requested that they sign up for the next exhibition booth in advance.

After a detailed understanding, these customers have reached 100% satisfaction with the exhibition. They have asked to expand the exhibition area. Many customers have booked 4 or 6 different booths.

What is even more unexpected is that some of the enterprises that are still in wait-and-see status have not participated in the exhibition. During the development period, the main executives of these enterprises have visited the exhibition, and the exhibition scale and the hot display scene have made them regret. They also actively found the organizing committee to ask for the booths for 2010.

In order not to disturb the exchange and negotiation between exhibitors and purchasers at the exhibition site, the Organizing Committee took third days to arrange for the bookings in 2010.

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Two, audience data analysis

1. Statistical analysis of audience sources

2, professional buyer duty statistics

3. Regional distribution of domestic audiences {page_break}

4. Buyers will take part in the Qingdao Expo's intention survey.

5. Buyer's business scope investigation {page_break}

Three, exhibitors data analysis

1, exhibitors satisfaction survey

2. Exhibitors' intention to participate in the exhibition

3. Analysis of regional distribution of exhibitors