The Exhibition Is &Nbsp; Exhibitors React Coldly.

According to the insiders, the contribution rate of the national exhibition industry to the economy is no more than 1:5, and the utilization rate of the exhibition hall in Jiangsu is only about 40%.

The response to the intensive exhibition is not positive.

Recently, in the forum of promoting Jiangsu Convention and exhibition brand held by Ning, experts have made suggestions that the key to making the exhibition industry a "money distributor in the air" is to change the concept of exhibition and standardize the order of exhibition.

In winter and spring, another golden season of convention and exhibition is coming.

Several cities in Jiangsu province compete to discharge exhibition schedules.

However, if we sink into this industry, we will find that the investment of 1 yuan will bring about 9 yuan in related industries.

40 exhibitions are not as good as 1 exhibitions.

"Now, there are more than 40 exhibitions known as the International Casting Exhibition, but few can actually form brands or attract foreign enterprises or purchasers.

In the same exhibition, the western developed countries usually only run one or two each year.

In terms of influence or participation, our more than 40 exhibitions may not catch up with an exhibition. "

Zhang Libo, executive vice chairman of China Foundry Association, attacked the disadvantages of his industry exhibition.

Casting such a highly professional, quite "small" industry exhibition, everywhere is still in the rush, other industries are self-evident.

It is common for people to rush to eat a piece of cake in the exhibition industry.

Zhou Zhenghai, President of Jiangsu new exhibition company, said that there are more than 400 exhibition venues in the United States, with nearly 10000 exhibition scale each year, with a net exhibition area of about 46 million square meters, with 1 million 200 thousand exhibitors and 75 million spectators.

Germany has 25 large exhibition centers, relying on super professional, the world's top 150 industry fairs 2/3 settled in Germany.

The average number of foreign exhibitors is over 50% in Germany. More than 20% of the visitors are from abroad.

There are many things worth learning from.

Exhibition hall, exhibition economy

One of the reasons for rushing to do exhibitions is that there are many venues and few exhibitions.

Chen Gang, vice president of Jiangsu Convention and Exhibition Industry Association and President of Suzhou state Expo Center, said that 6 years ago, the Suzhou national Bo center area ranked sixth in the big cities, and now it has dropped to sixteen place.

Even so, he admits, "as the head of the company responsible for the operation of the pavilion, the operation is under great pressure."

It is reported that 11 cities in 13 provinces under the province have built or built venues, with a total area of more than one million square meters, ranking the second in the country.

"Many places equate the exhibition hall and the exhibition economic painting."

Some experts said that the exhibition should rely on the venues, but the venues were not equal to the Convention and exhibition economy. Some places invested huge sums of money and occupied a lot of land.

Zhou Zhenghai pointed out that the layout of exhibition venues has its inherent law, and the radiative radius of a convention and Exhibition Center is about 200 kilometers.

That is to say, if there are multiple venues in this area, the waste of venues and the diseconomy of convention and exhibition are unavoidable.

We must guard against exhibition.

Mice must have influence and make money, of course, the bigger the better.

This kind of cognition is a misunderstanding in the eyes of experts.

Zhu Yulun, the honorary chairman of the Hongkong exposition Association and chairman of the Asian style exhibition, clearly put forward the need to guard against the "scale trap" of the exhibition industry.

In the opinion of experts, the two or three line cities should develop a clear division of labor with the first tier cities, proceed from reality and follow the path of differential development.

"Exhibition is like" Pyramid ". Different cities should be located at different levels.

Zhu Yulun pointed out that the top high-end exhibitions only account for about 1/5 share, which is suitable for the first tier cities such as Beijing and Shanghai. As a two or three tier city, it is necessary to find business opportunities in low-end exhibitions, including the subdivision of exhibitors, buyers and the determination of exhibition costs.

"Jiangsu Convention and exhibition industry should make an article on the advantages of region, industry and innovation."

Chen Gang said that the Suzhou national Bo center is based on the second tier cities, drawing lessons from the experience of exhibitions in Hongkong, Germany and other countries, and taking the "professional team and self Exhibition" route, with remarkable results. In 2010, there were 20 self run exhibitions, and this year it is expected to reach 21.

Relying on the local industry to hold exhibitions, experts are spending a lot of money for Jiangsu.

Zhu Yulun, for example, said that the Hongkong Toy Fair under the name of the Ya exhibition is backed by the manufacturing capacity of the Pearl River Delta and even China.

There are only 7 million people in Hongkong, and the toy fair attracts buyers from all over the world.

They link up the exhibition time with the Canton Fair, the positioning is different, and attract the exhibitors from the surrounding countries to participate in the exhibition, playing a high reputation in the world, and become the main platform of Asian toy one-stop procurement.

People in the Provincial Department of Commerce said that Jiangsu is exploring the path of supporting the development of differentiated industries and supporting the development of differentiated industries.

For example, the electronic information industry in Suzhou is developed, and the exhibition focuses on the establishment of electronic information Expo.

The new energy represented by photovoltaic solar energy has become a new business card in Wuxi. The provincial and municipal departments of Commerce and the European Union, North America and other relevant government agencies, industry associations and enterprises are widely linked to set up the stage for the new energy exhibition.

The software and service outsourcing in Nanjing has developed rapidly. The soft fair and service outsourcing conference will focus on the exhibition.