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Anta New Technology Garnett Generation Boots December Listing

2010/8/16 14:20:00 71

　 A few days ago, Kevin Garnett officially ended his 8 day trip in China and flew back to the United States to continue his next course. At the same time, Anta sports science laboratory, after measuring Garnett's foot shape and collecting motion data, is working closely with the American designer team to create a new war boots for Garnett.

In December of this year, Anta Garnett generation War Boots Will take off the world and meet the consumers. Can the boots help Garnett to gallop the NBA arena and continue to perform well, and enhance the consumer's recognition of Anta's brand in basketball? In fact, Anta sports science laboratory has already locked in a battle for this campaign ahead of time by its full accumulation in basketball field.

kevin garnett Measuring foot type in Anta Sports Science Laboratory

At the scene of Garnett's trip to Jinjiang in August 3rd, Anta used advanced foot laser scanner to measure Kevin Garnett's foot data, and through foot pressure test, mechanical analysis and a series of tests, he fully understood his foot structure, stress and force, different movements and habits of his feet. Because of the characteristics of basketball, professional basketball players' sports ability, foot size and weight are very different from ordinary consumers. A good pair of shoes is their good helper on the court. "Advanced science and technology play a very important role in the performance of players. I am very pleased and proud to see that Anta can have such a technological strength, which makes me confident of our cooperation and our future," Garnett said.

Zheng Jie, executive vice president of Anta, said that signing such a star can provide a good support for Anta in terms of spirit and image. More importantly, Anta will again be organically connected with NBA and basketball, so that consumers will once again feel the professionalism of Anta in basketball category and trust the professional support of Anta professional basketball equipment in basketball.

"Today, we can introduce a NBA superstar like Kevin Garnett to make it the Pyramid top of the whole basketball marketing strategy of Anta, which will add a booster to the development of our basketball category in the future." Zheng Jie said, "Anta will do better in the field of basketball because of Garnett's joining."

Since its inception in 2005, the Anta sports science laboratory has played an increasingly important role. At present, Anta has contributed more than 41 national patents to the company, and has more than 1000 R & D teams. At the end of last year, it was approved by the national development and Reform Commission to become the first and only national enterprise technology center in the sporting goods industry. In 2009 alone, Anta's research investment amounted to 200 million yuan. In the history of China, the first Chinese professional basketball athlete's foot type database was born, which included the foot data of more than 1000 players from 18 teams. It not only provided strong data support for further developing professional basketball shoes products, but also improved the fit and comfort of Anta professional basketball shoes and training basketball shoes.